Hi everyone. I’m Gemma and it’s my turn to introduce you to our honorary KickAss Chick.
Today we’re honored to have the fabulous Lyrical Press Communications and Marketing Manager, Michelle Forde as our Honorary Chick this week. Michelle is more than just a publicist. She juggles many functions, assists with the social media outreach for the imprint, and does all of that while working with a huge number of authors, which I’m sure some days seems a bit like herding cats. And she keeps her fingers on the pulse of the publishing industry and the movers and shakers who can help build a writer’s career. She does all of that while maintaining professionalism and a witty sense of humor. For these reasons, we are delighted to proclaim Michelle as an Honorary Chick.
Can you please describe what your typical day looks like:
Hello everyone! It’s a pleasure and an honor to be an Honorary Chick! Thank you all so much ladies! To answer your first questions, I’m not even sure I have a “typical” day! Barring meetings, putting out small PR fires, and working in multiple month (and sometimes years) at once, you can find me haunting NetGalley on a daily basis. I’m also emailing authors, arranging blog tours and cover reveals, booking ads and keeping my titles updated in our marketing grids, planning for conventions/conferences, ordering PODs and bound manuscripts, and liaising with our social media specialist to make sure Lyrical authors get promoted on Kensington’s platforms.
What are the top three way authors can help publicize their titles and/or brand?
- Social media! I know some people aren’t fans, but Facebook, Twitter, and Goodreads are some of the best ways for an author to publicize themselves freely or cheaply. Giveaways and promotions are a great way to spread the word and increase your presence, but having diversified, entertaining content will be what keeps people around.
- Blog tours are wonderful for getting the word out to potentially hundreds and thousands of people at once. Blog tour companies can book authors for an affordable fee, sign up an impressive team of bloggers, and get the word about your book out there en masse.
- Ads. Paid ads are very beneficial because it gets word out beyond your usual venues and in front of the eyes of a vast amount of people you might not otherwise reach. Frequently your publisher will be looking into paid marketing, and if you’re of the mind to do some on your own steam, it’s great to coordinate with your publisher/publicist. That way everyone is working on a cohesive plan.
Now for some fun! Rapid Fire Questions:
Favorite Things: tea, wine, rainy afternoons when I don’t have to go anywhere, books – obviously!, my cats, sleeping in on weekends, dresses with pockets, cute shoes.
Pet Peeves: having to wait on people, really bad grammar, close-talkers, those people on the subway who shove in before others can even get out, misuse of the work ‘literally’, really slow walkers who take up the entire sidewalk – can you tell I’m a New Yorker?
Addictions: TV, tabletop gaming, social media, HGTV, natural hair care products, lips glosses and balms, anything that comes in sets, dresses with pockets, my phone.
Kick Ass Superpower: Teleportation! I dislike traveling immensely, even just getting on the train to work, but I love actually being places so I’d love to be able to sleep in and then just teleport anywhere. Vacations would be so much cheaper!
Your best book boyfriend:
- For the night: Tybalt from Seanan McGuire’s October Daye series. I adore him, but we’d be incompatible in the long run so one night it is!
- For a dirty weekend: I cannot narrow it down but it would have to be a shifter. I’m sure they all know how to have a wild weekend. Shelly Laurenston has plenty for me to choose from!
- To have and to hold: This is tough, because I’m pretty picky, but maybe Marco from Erin Morgenstern’s The Night Circus. Someone who makes sacrifices like that is bound be someone you can spend forever with. Just ask Celia!
Love her answers. Some of her favorites things are my favorite things too! As soon as she figures out that teleportation thing, I’m inviting her on a vacation. I’m just thrilled to have met her in person this week at RT Booklovers Convention in Dallas.